Job Title – Vice President of Sales (Canada)

About the Hiring Company

Our client is a rapidly growing leader in the industrial products space, with a strong track record of scaling operations and driving revenue growth. Over the past six years, they’ve expanded from $20M to $150M in revenue, and they are looking for a proven sales leader to help continue this momentum. The company values a fast-paced, high-energy work environment built on respect, integrity, transparency, and honesty.

This role offers significant leadership impact, autonomy, and the opportunity to shape the future of the company’s sales strategy in Canada.

About the Role

As the Vice President of Sales (Canada), you will be responsible for overseeing the company’s sales operations across the country, managing a team of eight sales professionals. This is a player-coach role that requires both strategic leadership and hands-on engagement in the sales process. Your primary focus will be assessing the current sales team, optimizing performance, and developing a go-to-market strategy that drives continued revenue growth.

Responsibilities

· Develop and execute a Go-To-Market (GTM) strategy for the Canadian sales division.

· Lead, mentor, and optimize an established sales team, many of whom were promoted from within.

· Drive adherence to KPIs, including sales quotas, customer retention, pipeline coverage, and close rates.

· Implement strong CRM usage and performance management strategies to increase efficiency.

· Expand market presence by identifying growth opportunities and refining the company’s sales processes.

· Travel 65-75% within Canada (primarily to Toronto, Montreal, and Edmonton) to meet with key clients and sales team members.

Qualifications

· 15+ years of sales experience, including leadership of a team of at least five direct reports.

· Proven track record of managing $20M+ in annual revenue, preferably within industrial sales (though industry experience is not required).

· Strong leadership and coaching skills, with experience assessing and mentoring legacy sales teams.

· Expertise in CRM adoption, forecasting, and pipeline management to drive data-driven decision-making.

· Strategic mindset with the ability to balance high-level business planning with hands-on leadership.

· Willingness to travel as needed across Canada.

Benefits

· Competitive base salary and performance-based bonus.

· Benefits include: Health, Dental, Vision, travel expense coverage, and a cell phone allowance.

· Growth Potential: Significant career trajectory over the next 4-5 years, with opportunities to expand responsibilities within the organization.

About Us

At Peak Sales Recruiting, we specialize in connecting top B2B sales talent with businesses across North America. As a leading sales recruiting firm, we pride ourselves on understanding the unique needs of our clients and candidates. We would love to work with you to help you find your next exciting career opportunity and ensure the right match between your skills and the perfect role.

How to Apply

Ready to take your career to the next level? Apply now! Submit your resume

We look forward to hearing from you!

Job Code – 20906