by Eliot Burdett |
Published on -
February 15, 2009
How are your numbers looking one month into the quarter? We polled our network of VP Sales to see what is at the top of their dashboard for evaluating the health of the sales effort running towards quarter end. Here are the top responses: 1. Pipeline – is it above or below the target multiple
Spending on marketing vs. spending on sales in B2B companies? The debate over which path yields higher results will continue into perpetuity. In a recent SoftwareCEO.com article, author Maureen Blandford asks some good questions about how marketing investments actually benefit B2B sales: “what happens if you stop producing marcom material, for a year? And most
by Eliot Burdett |
Published on -
September 1, 2008
We all know how hard it is to get the sales force to review losses. When big deals are lost, it is typical for the reps to feel increased urgency to close the next deal – the targets aren`t sympathetic. But managers can gain valuable insight from analyzing losses across the force. Good post by
Salesforce Inc. is a household name in the Customer Relationship Management (CRM) area. A pioneer in providing sales and marketing information and support over the internet, the company has gone a long way to becoming the most sought-after solution for on-demand CRM support. But they are not alone in the market. Two years ago, Oracle
by Eliot Burdett |
Published on -
February 17, 2008
We are often asked which sales methodology we advocate. This is a loaded question. We like them all, as long as they are used in the right situation. While there is no confusion over the value of employing a sales methodology (see some stats on the impact of employing a methodology), many of the methodologies