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The Importance of a Cross-Reference Strategy in Sales Hiring

by Eliot Burdett | Published on - December 7, 2012

When we say that sales people often do their best selling during interviews, we know that we sound like a broken record, but that doesn’t change the fact that getting past the sales job is a critical challenge in sales hiring. There are many ways to figure out the “real” salesperson during the hiring process,

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Why Culture Matters in Sales Hiring (Requires 30 seconds to read)

by Eliot Burdett | Published on - November 28, 2012

In many circles there still exists the notion that if you get the right skill set in a sales person, they will sell and contribute to the top and bottom lines. Unfortunately, it is not that simple. If you hire people without considering culture fit, you are probably compromising your chances of running a successful

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The Difference Between Mandatory and Non-Mandatory Criteria in Hiring Sales

by Eliot Burdett | Published on - August 28, 2012

You’ve heard it before, when hiring a salesperson make sure you have a clear description of your sales needs and a detailed screening process. Problem is, what you know and what you do, are often two different things. Defining mandatory, versus non-mandatory hiring criteria, allows you to find the best sales fit without wasting time

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When Recruiting for Sales People, Know How to Separate Salespeople Vs. Order Takers

by Eliot Burdett | Published on - June 21, 2012

Are your best producers sales people or order takers? Which one do you need and can you tell the difference? Would you call the person at the coffee shop a sales person or an order taker? They manage a business exchange between customers and the store (sales), and yet they primarily take orders. Is the clerk who up

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Hiring Start-Up Sales Reps

by Eliot Burdett | Published on - June 19, 2012

Sales people always face objections. Selling for a start up means facing objections and a tremendous amount of resistance. The customer is unfamiliar with the business and has no reason to trust you. You have few (if any) references, no proven merchandise, reputation, or extended track record. The product is usually more expensive and buyers