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What Priority Should Sales Recruiting Be for a Sales Manager?

by Eliot Burdett | Published on - October 20, 2014

Stacking a sales team with great talent is one of the toughest jobs a sales manager will face. The constant pressure to meet immediate goals creates a natural barrier to being patient and waiting for the right person. Participating in a discussion on LinkedIn recently reminded me that many sales managers don’t believe that great sales people even

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Hiring The Right Salesperson: Sales DNA vs. The Resume

by Eliot Burdett | Published on - October 14, 2014

A few days back I was having a conversation with a B2B startup exec who is in the process of building out a sales team. The company provides a tech solution to a niche market and the primary trait the company is using to filter potential sales candidates is experience selling technology to the market being targeted –

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Does Your Company’s Online Reputation Matter When Sales Recruiting?

by Eliot Burdett | Published on - September 25, 2014

As we have written about before, top performing B2B sales people want to work for industry leading and highly reputed companies which their chances of success are greatest. Since there is excess demand for the services of top sales people, why wouldn’t they be selective in who they work for? In an Internet dominated world, a key question

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Could One of These 2015 Sales Conferences be a Game-Changer?

by Eliot Burdett | Published on - September 22, 2014

Let’s be honest. Not all sales conferences are created equal. You probably don’t even remember the worst conferences you ever attended. After all, they were far from memorable, but suffice it to say you ducked out as soon as possible, feeling like you would never get that time back. With so many conferences to choose from, and

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What Can Bootstrapped Start-Ups Offer to Hire Sales People?

by Eliot Burdett | Published on - August 26, 2014

I answered the following question over on clarity.fm: What do (bootstrapped) startups offer to new sales hires? Commission only? Here I reiterate and expand upon my answer. Having spent the last 25 years launching my own companies and working with start-ups, I understand the pressure to hire sales people that can accelerate the acquisition of customers