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Hiring Solution Salespeople in an Evolving Sales Landscape

by Eliot Burdett | Published on - February 5, 2015

One of the biggest shifts in selling approaches occurred in the mid-1980s when Mike Bosworth, formerly of Xerox Computer Services, popularized “Solution Sales.” Bosworth championed the idea of selling “expert to non-expert”, in which salespeople proactively uncover a customer’s business requirements and position offerings as a ‘solution’ to these business needs rather than simply waiting for purchase requests.

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B2C vs. B2B Sales Recruiting: Establishing the Differences

by Eliot Burdett | Published on - January 16, 2015

When we launched Peak Sales Recruiting many years ago, we looked at the market and recognized the under served need for companies to recruit high achieving sales people. While it was overly common at the time for recruiting companies to specialize their services outside of a geographical region, we saw an even more acute need

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Is the Extrovert Always Right for Sales?

by Eliot Burdett | Published on - January 12, 2015

It’s interesting to note that a paper in the American Psychological Association titled “Introverts and Extroverts” published in 1924 ends with a question about whether introverts and extroverts belong to personality types at all. The paper provides definitions of both terms – an introvert being “an individual in whom exists an exaggeration of the thought

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10 Point Checklist for Hitting the Year End Target

by Eliot Burdett | Published on - December 5, 2014

Hard work creates opportunity and there is still lots of time to find and close net new deals. Since December marks a great time to work hard towards a strong finish for you and your team, we have compiled the ten best ways to make sure your team hits target by year end: Communicate the Importance of

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Sales Recruiting in New York: Finding ‘A’ Level Talent

by Eliot Burdett | Published on - November 10, 2014

It is no surprise that recruiting top performing sales professionals in New York City is no easy task. Top sales people in the Big Apple do what New Yorkers do best – make money, and lots of it. To be the best of the best, requires competing and winning in arguably the most cut throat and fast-paced selling