Skip to content
Default Image

Outcomes by Design – Hunter vs. Farmer Sales Compensation Plans

by Eliot Burdett | Published on - March 9, 2011

The hunter vs. farmer categorization for sales roles is a crude way to segment the sales function, but it is often a useful distinction, particularly when it comes to comp plan strategy. While new business development roles and existing account management roles both share the goal of generating sales, the roles are fundamentally different and

Default Image

Sales Comp Plans and The Age-Old Debate About What Motivates Sales Reps

by Eliot Burdett | Published on - January 10, 2011

Thought provoking video from Dan Pink on the relationship between incentives and behaviors with a couple of interesting observations that potentially relate to sales comp. According to Pink, studies show that for non-mechanical tasks that are complex and require conceptual and creative thinking, a basic amount of compensation must be paid or the person will

Default Image

Sales Managers- Is It Time for a Raise?

by Eliot Burdett | Published on - August 18, 2010

If you are a sales manager who has pushed your team to peak performance over the last few years at your company, you have accomplished an impressive feat, given these economic conditions. You might think you deserve a raise for your performance and you likely do, but since so many good people are still out

Post Image

SaaS Sales are Often Deceivingly Complex – Adjust Your Hiring and Comp Strategy Accordingly

by Eliot Burdett | Published on - July 23, 2010

The software as a service (SaaS) model continues to be popular in the tech sector, but many of the companies that adopt this model struggle to get their sales function working properly.  On the surface, the differences between the traditional software model and SaaS appear to be small, so why does is it so hard

Post Image

Are Sales Reps Motivated by Money

by Eliot Burdett | Published on - March 9, 2010

I ran across this great post  What Really Motivates Sales People.  The author, Jim Keenan, a sales exec who also writes the A Sales Guy blog, shares thoughts about the significance of money in motivating sales reps. He also shares comments from members of his LinkedIn group. The bottom line from his perspective is that