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The 25 Sales Books Every New Sales VP Needs to Read

by Ryan Thornton | Published on - June 15, 2016

The new VP Sales has the opportunity and responsibility to achieve aggressive growth targets, and make a deep impact on company-wide culture. Thatโ€™s why weโ€™ve hand-picked these 25 sales books (in no particular order) from the best in the field and organized them into the 5 key responsibilities of the new sales executive: Lead a

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Book Review: Nonstop Sales Boom

by Eliot Burdett | Published on - October 6, 2014

There is a lot to like in the latest book we are reviewing, Nonstop Sales Boom, by Colleen Francis. First of all, this is not simply a sales book. This is a book about avoiding the boom-bust cycles that are a major stress on many businesses and creating systems that will drive consistent business growth

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Influence: The Psychology of Persuasion in Sales

by Eliot Burdett | Published on - December 3, 2013

Robert Cialdiniโ€™s book,ย Influence: The Psychology of Persuasion, while not your typical sales book, provides a fascinating look at the science of persuasion and how buyers are influenced into making purchases. The author, a professor of Psychology and Marketing at Arizona State University, spent three years undercover in telemarketing organizations, car dealerships and fundraising organizations observing

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The Most Important Profession in the World: Sales

by Eliot Burdett | Published on - May 6, 2013

We have said it many times. The worldโ€™s second oldest profession has changed more in the last fifteen years than it has through all of time. Dan Pinkโ€™s latest book,ย To Sell Is Human: The Surprising Truth About Moving Others, coversย this evolution and if you love selling as much as we do, you will love this

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To Outsource or Not to Outsource?

by Eliot Burdett | Published on - June 16, 2010

One of our readers asked us whether they should hire a junior sales person or a telesales company. On paper, outsourcing the sales function looks quite attractive. Risk and costs are assigned to a third party that specializes in sales and management overhead is decreased. In practice things are a bit different and here is