
Average Deal Size: What It Is and How to Optimize It
by Kyle Fletcher | Published on - January 20, 2025
Average deal size (ADS) is a sales metric representing the average monetary value of the deals your business closes over a specific period. It provides key insights into total value, revenue generation, and your teamโs ability to close high-value opportunities. For example, if your company closes five deals worth $5,000, $10,000, $7,000, $8,000, and $6,000