Eliot Burdett

CEO at Peak Sales Recruiting

Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.

Consultative Selling Examples: How to Engage Customers and Boost Sales

by Eliot Burdett | Published on - April 12, 2024

In today’s competitive business landscape, understanding and addressing customer needs is more critical than ever. Implementing consultative or solution-selling strategies can be a powerful way to satisfy your customer base. This article will cover the definition of consultative selling, its advantages, real-world examples, and recommended practices for integrating it into your sales strategy, becoming a

ARR vs. MRR: Understanding the Metrics of Recurring Revenue for SaaS

Infographic contrasting Annual Recurring Revenue (ARR) with Monthly Recurring Revenue (MRR). ARR side details monthly subscription revenue, highlights monthly trends, formula with number of customers times average revenue, and notes immediate financial health. MRR side outlines yearly subscription revenue, gives annual financial outlook, multiplies MRR by 12 for calculation, and reflects long-term business stability. The graphic has a green color scheme and is branded with PeakSales Recruiting.

by Eliot Burdett | Published on - March 6, 2024

Understanding your recurring revenue stream is vital for businesses operating with a subscription-based revenue model. However, with two prominent metrics, Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR), determining the right one to use and its true meaning can be confusing. Understanding the difference between ARR and MRR is crucial for making informed decisions

20 Gifts for Sales Reps to Boost Productivity and Engagement

by Eliot Burdett | Published on - February 6, 2024

As a sales recruitment agency, we have an in-depth understanding of the industry and what salespeople value the most — including gifts. If you’re looking for gift ideas to celebrate a successful quarter, plan holiday gifts, or simply show appreciation, we have curated a list of 20 gift options that are designed to leave a lasting

5 Ways To Improve How You Train Sales Teams in Your Company

by Eliot Burdett | Published on - January 4, 2024

A few small shifts in the way you approach training can be the difference between successful onboarding and expensive hiring mistakes. As you train sales team members, consider these six tips for improving your process. #1 Set Up Your Training Environment for Success Since happy salespeople are more productive by at least 20%, creating a workplace

How to Use Conferences to Get Hot Leads

by Eliot Burdett | Published on - January 3, 2024

Leveraging conferences for leads isn’t as simple as just showing up. If you want to optimize your attendance, preparation starts before you attend the conference. The work to land hot leads requires follow-through at the conferences you attend and follow-up after you attend. Here’s how to get started making the most of conferences: 1. Review the conference