Eliot Burdett

In today’s competitive business landscape, understanding and addressing customer needs is more critical than ever. Implementing consultative or solution-selling strategies can be a powerful way to satisfy your customer base.  This article will cover the definition of consultative selling, its advantages, real-world examples, and recommended practices for integrating it into your sales strategy, becoming a

A few small shifts in the way you approach training can be the difference between successful onboarding and expensive hiring mistakes. As you train sales team members, consider these six tips for improving your process.  #1 Set Up Your Training Environment for Success Since happy salespeople are more productive by at least 20%, creating a workplace

Leveraging conferences for leads isn’t as simple as just showing up. If you want to optimize your attendance, preparation starts before you attend the conference. The work to land hot leads requires follow-through at the conferences you attend and follow-up after you attend.  Here’s how to get started making the most of conferences:  1. Review the conference

Sales hinge on connections, conversations, and conversions. All three of these are unlikely to happen without effective sales follow-ups. Consistency and persistence are key in 2025! We’ve gathered insights from top sales companies, including trends from trade shows. We checked them against the real-world experiences of thousands of high-performing sales teams we work with. We

Competition to hire salespeople is tough and you’ve exhausted the pool of eligible contenders in your marketplace. It’s time to fish in deeper waters. Recruiting outside of your industry is not difficult, but it does require some planning. You’ll need to define your selling environment, identify required skills and find someone with the right DNA