CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - June 8, 2008
I came across this article on the different styles of tech sales people (the tech sales styles, written by Lisa DiCarlo for ComputerWorld) and was reminded what a lot of buyers see when they are engaged by a sales person. Unfortunately it is not flattering. A sales person has to be extremely enthusiastic about what
by Eliot Burdett | Published on - February 17, 2008
We are often asked which sales methodology we advocate. This is a loaded question. We like them all, as long as they are used in the right situation. While there is no confusion over the value of employing a sales methodology (see some stats on the impact of employing a methodology), many of the methodologies
by Eliot Burdett | Published on - January 1, 2008
Happy New Year! It is January 1 and everyone has just set their goals for the new year. While I don’t think January 1 is all that significant from a personal perspective (winners set goals all year round), the day is symbolic of a a fresh start and a convenient time to set what you
by Eliot Burdett | Published on - October 11, 2007
I ran across a site with some great articles for sales managers. The author, Brian Jeffrey, runs Sales Force Assessments, and helps companies evaluate team members. He has a long history in sales leadership and coaching sales teams to higher performance. Be sure to check out his articles on Management and Leadership. There are also
by Eliot Burdett | Published on - October 5, 2007
Our good friend, Alfredo Coppola, is Partner at e-Storm International Consulting, a marketing services company with offices in Canada, California, Europe and Asia. He recently offered his advice for Canadian tech companies wishing to sell into the US. “Before investing the time and financial resources on setting up regional US sales offices, consider these three
