CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - February 9, 2009
Right now with a lagging economy, there are more sales reps on the street or looking for work. Many companies with open sales positions have a deluge of applicants, desperate to secure a job. Successfully screening sales applicants is one of the toughest jobs at the best of times, but when there is intense competition
by Eliot Burdett | Published on - November 6, 2008
A colleague pointed me to a great Seth Godin post this morning on hiring (thanks G): “It only takes 10% as much effort to hire someone in the bottom 90% of the class. And it takes the other 90% to find and cajole and retain the top 10%.” Many companies are lackadaisical about hiring, so
by Eliot Burdett | Published on - October 7, 2008
Spending on marketing vs. spending on sales in B2B companies? The debate over which path yields higher results will continue into perpetuity. In a recent SoftwareCEO.com article, author Maureen Blandford asks some good questions about how marketing investments actually benefit B2B sales: “what happens if you stop producing marcom material, for a year? And most
by Eliot Burdett | Published on - October 2, 2008
Successful companies are very rigorous about sales force structure, process, management, incentives, hiring and development. All important. In today’s market and economy, fierce competition and tightening pockets, dictate every penny spent on the sales force produces results. The most successful companies also know that you can’t simply hire sales reps, throw them into the trenches
by Eliot Burdett | Published on - September 2, 2008
Great short post about how many recruiters fear sales assessments –> (Many Recruiters Fear Sales Assessments, by the Objective Management Group, a sales assessment company so it’s a bit of an advertorial). He is right that most recruiters, are not inclined to use assessments – and it should be no surprise, whether they are internal
