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How are you leveraging Sales 2.0 in your sales strategy?

by Eliot Burdett | Published on - February 23, 2009

The concept of Sales 2.0 represents an enormous change in the way many companies sell and market. Some of us will be attending The Sales 2.0 Conference in San Francisco on March 4th and 5th to see best practices in action. So it begs the questions: What is Sales 2.0, is it right for your

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Habits of Highly Effective Sales Leaders

by Eliot Burdett | Published on - February 20, 2009

Habits, the process in which the brain “converts a sequence of actions into an automatic routine” (Duhigg, 2012), help define the rational behind our personal and professional actions. At the core of every habit exists a loop consisting of a cue, routine, and reward that can be altered, removed, or added (Smith and Bolam, 1990).

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Checklist for Hitting the Sales Target this Q

by Eliot Burdett | Published on - February 15, 2009

How are your numbers looking one month into the quarter? We polled our network of VP Sales to see what is at the top of their dashboard for evaluating the health of the sales effort running towards quarter end. Here are the top responses: 1.    Pipeline – is it above or below the target multiple

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Are Your Sales Candidates Producers or Posers?

by Eliot Burdett | Published on - February 9, 2009

Right now with a lagging economy, there are more sales reps on the street or looking for work. Many companies with open sales positions have a deluge of applicants, desperate to secure a job. Successfully screening sales applicants is one of the toughest jobs at the best of times, but when there is intense competition

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Why It’s Easy to Have a Poor Sales Hiring Record

by Eliot Burdett | Published on - November 6, 2008

A colleague pointed me to a great Seth Godin post this morning on hiring (thanks G): “It only takes 10% as much effort to hire someone in the bottom 90% of the class. And it takes the other 90% to find and cajole and retain the top 10%.” Many companies are lackadaisical about hiring, so