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Tips for Selling in a Downturn

by Eliot Burdett | Published on - May 22, 2009

I received an email about marketing in a downturn, from inmedia, a PR firm focused on the high tech sector. The article is about marketing tactics, but there is some good advice in here about selling tactics: 10 tips for marketing in a downturn 4. If you have channel or other partners, consider pooling budgets

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80% of companies don’t measure ROI on sales training – Dave Stein

by Eliot Burdett | Published on - May 10, 2009

Selling Power Interview with Dave Stein discussing approaches to sales training. His company, ES Research, helps sales management and corporate training organizations evaluate, select and implement sales training and productivity improvement programs. Some interesting notes from the interview: US companies spend $4B per year on sales training only 20% of companies measure the effectiveness of

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Stop Hiring Poor-Performing Salespeople – guest post – Brian Jeffrey

by Eliot Burdett | Published on - May 6, 2009

ย  Our friend Brian Jeffrey, President of Salesforce Assessments, recently sent out this articles on hiring superior sales people and we thought you would be interested in reading it as well. ================ Nobody deliberately sets out to hire salespeople who canโ€™t or wonโ€™t perform. But it happens, and it happens more than you might expect.

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Sales Powerhouse Presentation – Building a Sales Team that Delivers

by Eliot Burdett | Published on - April 28, 2009

Tuesday, I presented at Engage Sellingโ€™s third annual Powerhouse Sales Event and shared insights into building a winning sales team. Great turnout, sales managers from many sectors and some good questions from the audience. Here is a link to my presentation. โ€“)) Build a Sales Team that Delivers relpost-thumb-wrapper Related posts Focus 360 Builds-First U.S.

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What Is the Cost of a Bad Sales Hire?

by Eliot Burdett | Published on - April 14, 2009

A lot more than you think. With so many reps currently below target, we thought we would show a quick and dirty calculation on what a bad sales hire costs. Let us assume we are speaking of an intermediate to senior position (depending on the company) with a base salary of $100,000 and a quota