Eliot Burdett

We often hear business leaders say they wish they could hire some “rainmakers” to give sales a boost, but experience shows us that this kind of thinking doesn’t typically pay-off. Here’s why: 1. Rare – The salesperson who generates sales out of thin air is a rare breed. If you have one, you are lucky.

We often receive questions about the merits of various comp plan elements and alternatives. Recently received a question about the frequency of bonuses. The right mix of incentives and structure depends on what you are trying to achieve. While commissions are typically tied to closed sales, while bonuses are often linked to other sales events

I received an email about marketing in a downturn, from inmedia, a PR firm focused on the high tech sector. The article is about marketing tactics, but there is some good advice in here about selling tactics: 10 tips for marketing in a downturn 4. If you have channel or other partners, consider pooling budgets

Selling Power Interview with Dave Stein discussing approaches to sales training. His company, ES Research, helps sales management and corporate training organizations evaluate, select and implement sales training and productivity improvement programs. Some interesting notes from the interview: US companies spend $4B per year on sales training only 20% of companies measure the effectiveness of

  Our friend Brian Jeffrey, President of Salesforce Assessments, recently sent out this articles on hiring superior sales people and we thought you would be interested in reading it as well. ================ Nobody deliberately sets out to hire salespeople who can’t or won’t perform. But it happens, and it happens more than you might expect.