Efficiency vs. Effectiveness – Forget the Difference and Fail
by Eliot Burdett | Published on - September 17, 2010
No one would argue that work for work’s sake is a cancer that must be avoided at all cases, but in practice are we conscious of the different between being busy, and getting the right things done? Many sales managers get tangled up in “busy work”, particularly if they’re receiving pressure from above to get