CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - August 28, 2012
You’ve heard it before, when hiring a salesperson make sure you have a clear description of your sales needs and a detailed screening process. Problem is, what you know and what you do, are often two different things. Defining mandatory, versus non-mandatory hiring criteria, allows you to find the best sales fit without wasting time
by Eliot Burdett | Published on - August 23, 2012
We all want the best talent. But how can we identify the “A” players versus “a player”? The former will make you money, the latter will cost you. As a sales manager you need to determine if the person sitting across from you in an interview will be an “A” player. Will he or she
by Eliot Burdett | Published on - July 12, 2012
Social selling; it’s not asking about your client’s weekend or their kids. It’s about utilizing social media to increase sales. Do you know how it works and should your sales reps even care? Sales has always been about doing business with people you know. Networking and leveraging relationships through meetings, conferences, organizations, etc., has been
by Eliot Burdett | Published on - June 21, 2012
Are your best producers sales people or order takers? Which one do you need and can you tell the difference? Would you call the person at the coffee shop a sales person or an order taker? They manage a business exchange between customers and the store (sales), and yet they primarily take orders. Is the clerk who up
by Eliot Burdett | Published on - June 19, 2012
Sales people always face objections. Selling for a start up means facing objections and a tremendous amount of resistance. The customer is unfamiliar with the business and has no reason to trust you. You have few (if any) references, no proven merchandise, reputation, or extended track record. The product is usually more expensive and buyers
