CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - July 9, 2015
“Good luck!” Who doesn’t love to hear those words? Typically, they are words of encouragement. Joyful, even enthusiastic. Designed to leave someone with pleasant feelings about the future. They are NOT, however, designed to be the two words that describe the sum total of a company’s training program. Really. Back when I started as a
by Eliot Burdett | Published on - July 6, 2015
Hiring an exceptional sales team is not only difficult, but also extremely expensive. And while an investment in successful salespeople will deliver massive returns, the fact remains that a sales hiring budget requires large amounts of starting capital. After all, truly exceptional salespeople expect—and receive—exceptional salaries. Unfortunately, many companies looking for great salespeople simply can’t
by Eliot Burdett | Published on - June 3, 2015
The sales engineer plays a vital role on a sales team. Not only do they help interpret a customer’s technical requirements and communicate product features, but they are also given a level of trust that is often not offered to salespeople and consequently, the sales engineer is in a unique position to promote a vendor’s
by Eliot Burdett | Published on - May 30, 2015
We are approached by many companies seeking to hire their first sales person. This is an exciting time for young companies and often it is excess demand that seemingly requires the addition of a new sales person. In some cases, the founders are unable to effectively sell themselves and hope that hiring a new sales person
by Eliot Burdett | Published on - May 19, 2015
With less than 3,000 miles between New York City and San Francisco, there is an undeniable contrast in business cultures between these two business meccas. While ‘the Big Apple’ is influenced by Wall Street’s power brokering, deal-making business strategy, San Francisco embraces the business utility created by fostering relationships. It is no surprise that these
