Eliot Burdett

Great salespeople do more than just consistently drive profitable revenue for their employers. They inspire confidence in customers and partners, increase brand trust, and contribute positively to company culture. And these salespeople are rare, representing only 10-15% of the sales population, so when a company has great salespeople, it’s in its best interest to get

Top-performing salespeople have one thing in common – they consistently achieve their sales goals. To recruit these talented and rare salespeople, employers need to take a hard look at what they are offering prospective candidates, and if they are doing what it really takes to attract ‘A’ players. Hiring managers fail to acquire top performes

When millennials think about B2B sales roles, they imagine sleazy deals and rounds of golf. These deep-seated misperceptions fail to capture the needs of a 21st-century sales landscape and overshadow the reality of a fulfilling career in sales. Based on a false understanding, millennials forgo these lucrative, meaningful jobs to pursue other options. Research from

The sales resume is often the first contact a hiring manager will have with the person who could become the next best performer on his or her sales team. However, with managers stating that one in five hires are “bad” or “regrettable”, the reality is that most have trouble distinguishing a bad salesperson from a good

Sales conferences can be extremely beneficial for sales teams – attendees are introduced to new strategies, hard-earned insights, and new connections from B2B sales world. In fact, SalesForce notes their past events have proven to increase sales productivity of attendees by 30%, increase marketing campaign effectiveness by 59%, and increase customer retention by 31%. While