CEO at Peak Sales Recruiting
Before Peak, Eliot spent more than 20 years building and leading companies, where he took the lead in recruiting and managing high performance sales teams. He co-founded Ventrada Systems (mobile applications) and GlobalX (e-commerce software). He was also Vice President of Sales for PointShot Wireless. Eliot received his B. Comm. from Carleton University and has been honored as a Top 40 Under 40 Award winner. He co-authored Sales Recruiting 2.0, How to Find Top Performing Sales People, Fast and provides regular insights on sales team management and hiring on the Peak Sales Recruiting Blog.
by Eliot Burdett | Published on - March 14, 2017
A critical factor in the maintenance of a high performance sales force is an organization’s talent management system: the people, tools, systems and processes that give it the ability to attract, hire, develop, reward, and ultimately retain talent. Responsible for its development and execution, today’s human resource leader faces unique challenges and increased pressure as
by Eliot Burdett | Published on - February 24, 2017
Sales management is quite possibly the most misunderstood role in business. Why? Sales managers play a unique role – they not only select, build, lead, coach, and manage front-line salespeople, but also act as a customer and business manager. Since these responsibilities compete and pull sales managers in multiple directions, the activities that are most
by Eliot Burdett | Published on - February 21, 2017
Today’s buyers are overwhelmed with too much information — delaying purchasing decisions and resulting in lost sales. In order to compensate, several sales professionals are either over-accommodating or creating high pressure which alienates prospects in the process. So, how does a salesperson meet sales targets while satisfying the customer’s desire for a heartfelt, authentic sales approach? Shari
by Eliot Burdett | Published on - February 13, 2017
Sales force sizing is an integral aspect of a best-in-class sales team. Optimized headcount maximizes revenue while limiting inefficiencies within the sales organization. However, this important process doesn’t occur in a vacuum. Executive teams usually choose to expand and scale their sales teams when they’re responding to or anticipating a significant shift, such as major
by Eliot Burdett | Published on - February 7, 2017
Top performing salespeople conduct themselves differently. They are just as disciplined and committed to achieving their goals inside the office, as they are at home. While an average sales rep may only be committed to success Monday to Friday, 9 to 5, A-players seize opportunity for success 24/7. While unplugging at the end of the day
