Job Title – Senior Demand Generation Manager – US

About the Hiring Company

Our client is a rapidly growing technology company revolutionizing the staffing industry by providing job seekers with greater control and flexibility. With a strong presence in both the UK and the US, they are expanding their marketing team to drive further growth and brand recognition.

About the Role

The Senior Demand Generation Manager will be responsible for building and executing high-impact marketing strategies that attract, nurture, and convert mid-market and enterprise prospects. This role requires a strategic thinker with deep experience in B2B marketing, demand generation, and account-based marketing (ABM). You’ll work cross-functionally with sales, content, and product teams to develop integrated campaigns, refine targeting, and enhance marketing automation efforts.

Responsibilities

· Develop and refine Ideal Customer Profiles (ICP) to optimize targeting and pipeline growth.

· Lead multi-channel demand generation programs, leveraging ABM, digital advertising, and content marketing.

· Implement lead nurturing and scoring frameworks to improve sales conversion rates.

· Partner with sales teams to align marketing efforts with revenue goals, ensuring high-quality lead generation.

· Oversee the development of compelling marketing content, including case studies, reports, and thought leadership pieces.

· Manage paid media campaigns across platforms like Google, LinkedIn, and content syndication partners.

· Utilize data-driven attribution models to measure and optimize campaign effectiveness.

· Experiment with AI and automation tools to scale marketing efforts efficiently.

Qualifications

· 8+ years of B2B demand generation experience, with a focus on scaling marketing strategies for enterprise and mid-market clients.

· Strong understanding of ABM frameworks, ICP targeting, and multi-touch lead nurturing strategies.

· Proven track record of driving revenue through demand generation programs.

· Experience with marketing automation platforms, CRM tools, and data analytics to optimize campaign performance.

· Ability to collaborate across teams, aligning marketing strategies with sales objectives.

· Creative problem-solving mindset, eager to experiment with new marketing approaches.

Benefits

· Competitive base salary with performance-based incentives.

· Comprehensive health and wellness benefits package.

· Paid time off, flexible work arrangements, and remote work options.

· Professional development and learning opportunities.

· Collaborative, fast-paced work culture with career growth potential.

About Us

At Peak Sales Recruiting, we specialize in connecting top B2B sales talent with businesses across North America. As a leading sales recruiting firm, we pride ourselves on understanding the unique needs of our clients and candidates. We would love to work with you to help you find your next exciting career opportunity and ensure the right match between your skills and the perfect role.

How to Apply

Ready to take your career to the next level? Apply now! Submit your resume

We look forward to hearing from you!

Job Code – 20868