People who know me know they can rely on my word. Ethics are critical to me and I make it a rule not to do business with people that aren’t honest or don’t respect others. Living this rule and taking care of those that trust me has earned me many thousands of dollars in business from loyal customers and partners. Let me explain. A few years ago, I was about to receive a large product order. The order was real important – it would have made my quarter. Then I learned that the product was not functioning properly (actually not functioning much at all). My stomach sank, but I learned early in my life, that if you are up front with customers about problems, they often reward you with more business. So I told the client. Instead of canceling the order, they went ahead and placed the order putting in performance clauses that were manageable for both parties. There were other challenges and we went on to do many more deals together because the client trusted us and knew they would have absolute knowledge of what they were getting into. We have a very strong ongoing relationship and will likely do business again. In my experience, honesty pays.
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